As you might know, the term analytics refers to online software used to understand how viewers like you visit a web site. If you’re a web site owner or web designer, you’d use these tools to figure out what your audience wants and how best to serve them. I designed this infographic explaining the terms used by web analytics sites a few years ago and I think it’s still fairly relevant. Feel free to download and reshare, creative commons license is below.
Is there any web terminology that isn’t covered that could help you design your web site? What industry terms have caused confusion for you?
This post was originally written as a guest post for a site that has since closed. I wanted to make sure the graphic was still available for all of you.
Analyzing Web Analytics Infographic by Brian E. Young is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
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Brian E. Young is a graphic designer and artist in Baltimore, MD.