What’s a typical day like for an art director? How does that compare to your days as an entry level graphic designer?
Each organization is a little different with its own structure and culture. I work with a project manager and editor on most projects. We meet the understand the needs of each client, the audience for the publication, and the specifics. For example, a photographer will be hired to shoot a cover and story.
Every project varies for us too. Different clients have their own levels of involvement. Usually with enough notes, so I’m often left to develop my ideas on my own. I use this information to decide basic ad and editorial placements, the order of the overall book. Ad designers and usually seek advice from our more experienced creative director. The creative director balance all of the projects within our company. If the schedule dictates, I’ll seek assistance from other art directors on our team. I may even be balances several projects at various stages at once.
In contrast to my days as an entry level ad designer, I now get to have a lot more creative control. At this point in my career, I decide what works for me with less oversight. While I’m still provided with a lot of information, as a newer designer the content had more direction on how it had to be presented. Now I makes more of the directions. This means less time actually designing pages, yet when in making mode I am implementing more of own solution and vision.
Commercial design, as creative as the field is at its best, is about business as much as any other job. We have a reputation to uphold with clients, coworkers, and employees. While design itself is often subjective, addressing the most universal business concerns will get more people on board with your visuals. What are some of the most common mistakes made by working graphic designers? The biggest error we make is to choose style over substance. Yes, we’re artists and ultimately really want to be able to make clean and cool designs. That is at the heart of our goal ... Read more
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How can I come up with better ideas more often? Other people seem to be really creative and always have good ideas. Is there a way I can jump start my imagination when a blank page is staring me in the face? At some point in our lives, we’ve all wondered how creative geniuses do so much. They seem to have a never ending stream of good ideas. We’ve all have our shining moments, where we came up with a great joke, strung together the perfect sentence, or even painted something that was greatly admired. Since I work as a ... Read more
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