Skip to main content

Tips for Designing an Annual Report

The annual report is an important communication between a company and its shareholders. Typically the report discusses the progress of the business and instills confidence in its investors and officers. Because this is a crucial publication it is vital that the annual report inspires optimism in its future.

Design Showpiece

For many companies, the annual report is a design showpiece. Even if your company has experienced some difficult economic times, don’t cut costs in producing the annual report. Take the time and money necessary to describe what the company has accomplished during the year, and let the quality of the production reflect the success of the business. Since the annual report is a once a year publication, use all the company resources to make it reflect excellence.

Appropriate Look

Make sure the overall look of the annual report reflects the nature of the company. A law office annual report looks much different from a bakery franchise annual report. An upscale and conservative business such as a finance or mortgage company needs to have an annual report that uses a professional and high-end design.

Professional Branding

Utilize the logo and branding colors of the company or business throughout the annual report design. Consistent use of branding elements in company publications inspires confidence and helps to build the reputation of the business.

Make it Personal

Consider using photographs of employees and officers in the annual report. Using real people in this vital publication instills a sense of personal investment in the company and makes the annual report more believable. Think about hiring a professional photographer to take pictures of employees in their work environment rather than standard head shots. Further illustrate the success of the company in the annual report using appropriate and meaningful charts and graphs.

Balance the Content

The ideal annual report design utilizes a balanced amount of images and text. Use words as well as images to convey how far your company has come in one year. Consider hiring a professional copywriter who understands how to work with a designer to make the annual report worthy of attention and respect.

Paper Matters

Choose paper and cover stock that helps to describe the business. Select a heavier paper card stock for the cover of the annual report in a color that reinforces the graphic identity of the business. Make sure the interior paper compliments the cover and the design of the interior of the report.

Take the time to make the high-quality and professional annual report that investors and financiers look forward to receiving every year.

This is a guest post provided by Snap: “Looking for a professional print design company to assist with your annual report design? For those who like the flexibility of creating their own brochures and business stationery, Snap created an online web-to-print solution that’s quick and easy to use. Because at Snap, we do more.”

 

Previous Post

Is your graphic design work a mess?

Seeing these examples brings back memories... Clean Up Your Mess is a site that explains the most universal principle rules for design out there. Sure, what really makes great design has changed with fashion and fads. These rules are timelesss, however.  They can be broken. Often it's not worth the risk and more times than not fails. I remember working as a newspaper ad designer over four years ago. The sales and design staff were totally separate. The sales staff was put into the position to care only about making their commission. It didn't matter if the retailers who bought ... Read more

Next Post

How Yesterday’s Type Has Inspired Todays Styles

In todays modern world the term 'typography' is used very loosly and you could argue that, since the digital age, typogrophy is no longer a specialized occupation. Furthermore, it is performed by anyone who arranges type such as comic book designers, graffiti artists, art directors, clerical workers and graphic designers. There are many instances where the modern typography we use today was inspired by old styles. In this article we will take a look at how yesterdays type has inspired todays styles. Initial The large letter that is often seen at the beginning of a chapter or paragraph in printed ... Read more

Brian E. Young is a graphic designer and artist in Baltimore, MD.

Uncanny Creativity: Art & Design Productivity

We send you our lovely email newsletter with art and design tips and techniques from the podcast. Get more done in less time!
Email address
First Name

Leave a Reply

Uncanny Creativity helps artists and designers do more with less stress

Get free art and design productivity tips and podcast episodes by email! We're here to help you get more made in less time.
Email address
First Name
Secure and Spam free...

Uncanny Creativity helps artists and designers do more with less stress

Get free art and design productivity tips and podcast episodes by email! We're here to help you get more made in less time.
Email address
First Name