Artists Don’t Need Your Exposure
@forexposure_txt is a Twitter account of quotes from artists who were expected to work for free. Too many people don’t value art. Artist Ryan Estrada posts real quotes from real people who think we need to work for exposure. Especially now in the internet age, exposure is incredibly easy to get for anyone for free. My networking guide post contains better ideas for promoting your work and making healthy relationships as an artist.
I respond by explaining in detail how I design. I drew for years as a child. Educate others kindly that creating is truly difficult work. I’ve worked as a designer the moment I turned 18, while also studying Fine Art (and classical piano). I learned to love studying computer programs and reading books on design and productivity. Slowly putting that knowledge to use every day. Spent the last 17 years learning techniques from many amazing colleagues. That said when others (even clients) are excited to tackle a design project I encourage them to do so. If they can stick with it and do it themselves, good for them!
Facebook isn’t email
Most people don’t even see your posts. The FB algorithm shows only what they think will keep you on FB. All of your friends are hidden.
“I learned a real profound lesson with the Inside news app. You can get 500,000 people to download an app, but only 1 percent or less will use it a day. And then I realized, I took the same information that was in the app, I emailed it to the same audience and 40, 50, 60 percent opened it every day.” Jason Calacanis on Recode Media Podcast
On the user end, email is super easy to control. You own it. Most email programs make it easy for users to sort email automatically, search, and surface content when you want it.
Hit Makers make content popular, not viral sharing
Viral sharing is over rated. Tracking memes and “viral content”, analytics discussed in the new book Hit Makers show that they stay within small circles until famous hit makers and influences get involved. Distribution is more similar to traditional broadcast media than you think. And most people find out about content through the big broadcasters promoting.
“Facebook initially went ‘viral,’ not by building a product that every person might share with five other people, like a disease, but by using networks that existed. They digitized the Harvard network that existed, and the Ivy League networks that already existed.” Derek Thompson, Atlantic Senior Editor
Making art often means getting out of the comfort zone. Alan Henry of Lifehacker explains the science of breaking out of your comfort zone: Routine and patterns minimize risk. Making something scares us. Creating something inherently feels risky. Who knows if it'll be good? The comfort zone feels happy with low anxiety and low stress. This is why most people never make anything. Optimal Anxiety Slight anxiety helps us. "Optimal Anxiety" increases performance. Too much stress and we do poorly. Comfort is the opposite of productivity. Volunteering as a designer helps me escape my routine. It can feel stressful, yet ... Read more
How can we get past creative blocks? Transform one piece of an idea at a time. We like stay with what we know. Regardless of whether it's a first draft or a five-year-old work — once a thought exists it becomes harder to think about another. Iris Shoor presents a neat and simple strategy to conquer blocks. Taking an idea and breaking it into smaller pieces. Quit seeing at your work as a single whole. Create a rundown of components. After that, concentrate on one section and change only that. A fascinating thing about this strategy: simply isolating components helps ... Read more
Brian E. Young is a graphic designer and artist in Baltimore, MD.